From the ring to the refrigerator, WWE and Seagram’s Spiked have unleashed a ready-to-drink heavyweight contender—and San Francisco’s wrestling fans are lining up for a taste. With bold flavors, Superstar energy, and an 8% ABV punch, the new Seagram’s Escapes Spiked WWE Series is turning ordinary summer sips into main event moments.
WWE’s Beverage Smackdown Hits San Francisco
San Francisco, get ready to crack a can and hit the mat—WWE has just dropped its first-ever official alcoholic beverage, and it’s a full-bodied tag team with Seagram’s Escapes Spiked. Released nationwide this summer, the WWE Series is now hitting shelves across the Bay Area, promising to bring flavor and fireworks to rooftop parties, watch nights, and Dolores Park daydrinks alike.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY,
MAKING IT THE IDEAL PARTNER TO GO TO MARKET WITH OUR FIRST-EVER LICENSED
READY-TO-DRINK PRODUCT
AS WE CONTINUE TO BROADEN AND DIVERSIFY THE CATEGORY,”
Grant Norris-JonesEVP and Head of Global Partnerships at TKO Group Holdings, WWE’s parent company.
From the Top Rope to the Cooler: What’s in the Can
This isn’t your average flavored seltzer. The Seagram’s Escapes Spiked WWE Series brings three bold, fruit-forward flavors—each with its own in-ring personality and a powerful 8% ABV that ensures they hit as hard as a finishing move.
The Flavor Lineup:
-
Rumble Punch™: A remixed take on “Jamaican Me Happy,” with strawberry, lemon, guava, and watermelon. It’s sweet, tropical chaos in a can.
-
Pineapple Powerhouse™: Bold pineapple, cherry, and lime fuse into a tangy, tiki-style knockout.
-
Slammin’ Blueberry™: Bright lemon meets blueberry in a crisp, refreshing burst that sneaks up like a surprise chair shot.
Each flavor is designed for easy drinking and maximum impact—perfect for tailgates, backyard BBQs, and WWE Premium Live Event watch parties across San Francisco neighborhoods like SoMa, Mission Bay, and the Sunset.
Tag Team Marketing: WWE Stars Coming to a Store Near You
This isn’t just a brand slap on a label. WWE and Seagram’s are rolling out Superstar-powered activations, with potential in-store appearances, fan events, and pop-ups slated for cities across the U.S.—including stops in the Bay Area.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
Jaime Polisoto
Brand Director of Seagram’s Escapes.
“PLUS, OUR SALES TEAM IS THRILLED TO LEVERAGE WWE SUPERSTAR APPEARANCESAT RETAILERS NATIONWIDE,
CREATING UNFORGETTABLE EXPERIENCES FOR FANS.”
Whether you’re a lifelong wrestling fan or just looking for a drink with serious swagger, expect Seagram’s Spiked WWE cans to start showing up in local liquor stores, BevMo! locations, and themed bars from North Beach to Oakland.
Premium Live Events. Premium Refreshment.
This is more than a one-off launch. Seagram’s Spiked is getting front-row treatment at WWE’s biggest events of the year, including:
-
Money in the Bank® (June 7, Intuit Dome)
-
SummerSlam®
-
Survivor Series®
Expect to see the drinks front and center with branded sponsorships, digital content, and immersive experiences, blurring the line between what you’re watching and what you’re sipping.
For San Francisco fans who live for the drama of a Royal Rumble or the spectacle of WrestleMania, this new beverage line is a seamless extension of the entertainment—a can in one hand, controller or foam finger in the other.
Why It Hits Hard in San Francisco
The Bay Area has a deep-rooted wrestling fandom, from late-night bar screenings to cosplay-packed fan conventions at Moscone Center. Add to that the city’s growing obsession with RTD cocktails and hard seltzers, and you’ve got a natural match.
Already, bars from SoMa’s wrestling-themed lounges to East Bay breweries are tapping into the buzz, crafting WWE-themed cocktails and offering specials tied to the new Seagram’s lineup. Whether you’re pregaming a pay-per-view at home or heading out to a themed trivia night in the Castro, this is your undisputed drink of summer.
Final Bell: Drink Like a Champion
WWE’s new collab with Seagram’s Spiked isn’t subtle—and it’s not supposed to be. It’s bold, brash, and bursting with flavor, just like the sport it celebrates. With Superstar-level energy and knockout taste, this is more than a drink—it’s a party in a can.
So whether you’re toasting Roman Reigns’ title run or gearing up for your next DIY backyard steel cage match, crack open a Rumble Punch™, throw up your signature taunt, and drink like it’s WrestleMania weekend.
