San Francisco gets a taste of Italy as Pallini Limoncello celebrates 150 years with its iconic Pallini Spritz. Here’s how this zesty tradition is becoming the Bay Area’s favorite summer fling.
When Life Gives You Lemons, San Francisco Mixes a Spritz
What does a kiss taste like? In San Francisco this summer, it’s citrusy, bubbly, and straight from the Amalfi Coast. The world’s #1 limoncello, Pallini, is celebrating a historic 150-year anniversary, and the City by the Bay is toasting right along with it—one spritz at a time. The brand’s “Taste of a Kiss” campaign is making waves across San Francisco’s bars and patios, turning Pallini Limoncello into more than a drink—it’s a cultural moment. From chic rooftop lounges in SoMa to cozy backyard parties in the Mission, the Pallini Spritz is this season’s go-to cocktail for anyone craving a little sunshine in their glass.
A Century and a Half of Flavor—and Family
Founded in 1875, Pallini Limoncello has always been a family affair. Still independently owned and operated, the company is now helmed by Micaela Pallini, a fifth-generation CEO with a chemist’s precision and an innovator’s soul.
“This campaign is a love letter to our Italian roots. It reflects everything Pallini stands for—joy, beauty, togetherness, and timeless taste,” says Micaela Pallini. “Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.”
It’s rare to find a global brand with such a deep-rooted commitment to tradition. But Pallini isn’t just coasting on its legacy—it’s expanding its reach with vibrant new energy, curated for a modern audience of cocktail lovers and cultural connoisseurs.
The Pallini Spritz: San Francisco’s Summer Obsession
The campaign’s signature serve, the Pallini Spritz, is as simple to make as it is seductive. This citrus-forward cocktail is quickly topping spritz lists everywhere, and San Francisco bartenders are taking note.
Recipe:
- 3 parts Prosecco
- 2 parts Pallini Limoncello
- 1 part sparkling water
- Serve over ice with a slice of lemon in a large wine glass
Lightly sweet, delightfully zesty, and effortlessly elegant, the Pallini Spritz fits every occasion—from Golden Gate Park picnics to sunset views from Twin Peaks. San Franciscans are embracing it not just as a drink, but as a state of mind: Mediterranean charm, served cold.
From Rome to the Bay: A Global Campaign with Local Soul
While the lemons are grown on Italy’s Amalfi Coast, the spirit of Pallini has landed firmly in San Francisco. Creative agency Luther DSGN, based in Rome, developed the “Taste of a Kiss” campaign to capture the brand’s essence through lush visuals, influencer storytelling, and immersive lifestyle content.
It’s no coincidence that this campaign resonates deeply in a city like San Francisco—where heritage meets innovation, and style blends seamlessly with substance.
“Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” says Brett Dunne, Managing Director, USA and Canada, at Lucas Bols.
“We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
The campaign is not only digital—it’s visible in real life, with installations, tasting events, and retail partnerships bringing the flavor directly to neighborhoods across the Bay Area.
The Secret? It’s All in the Lemons
Unlike generic lemon liqueurs, Pallini’s recipe relies on sun-ripened Amalfi lemons, hand-peeled and infused into neutral spirits using a centuries-old method. The result is a liqueur with a velvet-smooth texture, intensely fresh citrus notes, and zero artificial flavorings.
This commitment to quality is why bartenders and home mixologists alike are reaching for Pallini as their go-to limoncello. Whether used in a spritz, added to a martini, or sipped chilled after dinner, Pallini offers something unique: a moment of indulgence that feels both elevated and effortlessly natural.
From Tradition to Trendsetter
Pallini’s strength lies in its ability to evolve. With Micaela Pallini at the helm, the brand is pushing boundaries—without forgetting its roots. From sustainability efforts in its lemon sourcing to collaborations with mixologists and lifestyle creators, Pallini is positioning itself not just as a product, but as an experience.
In San Francisco, where cultures collide and culinary standards are sky-high, Pallini fits right in. Its authentic backstory and modern charm make it the ideal liqueur for locals who appreciate both heritage and hype.
Time to Taste the Kiss
San Francisco: your summer just got zestier. Whether you’re discovering Pallini for the first time or returning to an old favorite, now is the perfect time to raise a glass. Try the Pallini Spritz, share the story, and let yourself be transported—if only for a sip—to the Amalfi Coast.
Because when life gives you lemons? Make it Pallini.
