Sophie Turner and ST-GERMAIN® are bringing the chicest summer cocktail of 2024 to the Bay Area. With floral notes, a bubbly finish, and star-powered charm, the Hugo Spritz is ready to take over San Francisco patios, rooftops, and garden parties.
Sophie Turner and ST-GERMAIN Make the Hugo Spritz the Star of Summer in San Francisco
San Francisco, get ready to trade your heavy pours for something light, bright, and straight out of a Cannes daydream. The ST-GERMAIN Hugo Spritz—already climbing U.S. cocktail charts—just got its official It-Girl endorsement from actress and style icon Sophie Turner, who returns to the bar (and our screens) in a sparkling new summer campaign.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
Sophie Turnerwho stars in the brand’s short film with the effortless charm of a French Riviera regular.
From Dolores Park picnics to Marina rooftop brunches, the Hugo Spritz is about to become San Francisco’s summer sip of choice.
Why the Hugo Spritz Is San Francisco’s New Favorite Cocktail
With its floral, fizzy, and refreshing profile, the ST-GERMAIN Hugo Spritz hits every note Bay Area drinkers crave: elegant, easy to make, and visually stunning. It’s the kind of cocktail that fits right in at an outdoor café in the Mission or a sunlit Sunday brunch in Sausalito.
Here’s the recipe Sophie swears by:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish with a sprig of mint and a wedge of lime
It’s a drink that looks as good as it tastes—crisp, fragrant, and sophisticated without trying too hard.
Spritz Culture Hits the West Coast
Spritzes are everywhere this year, but the Hugo Spritz offers something different from the usual Aperol route. The elderflower base gives it a soft sweetness without the bitterness, making it incredibly approachable even for cocktail newbies.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
Emma Fox
Global VP of ST-GERMAIN.
“HER EFFORTLESS CHARM AND JOYFUL SPIRIT CONTINUE TO MAKE HER AN IDEAL PARTNER FOR THE BRAND.”
And Sophie isn’t just playing mixologist for the cameras. Her second year partnering with ST-GERMAIN comes with a cheeky short film that shows off her bartending “skills” and lets her personality shine. Think less formal tutorial, more “spritz, sip, and laugh with friends”—very much in line with the San Francisco social scene.
From St. Tropez to San Francisco: Where to Sip It
The brand is going global this summer, with pop-ups and spritz stations planned from St. Tropez to the Amalfi Coast—but that Euro chic vibe is landing stateside, too. Expect ST-GERMAIN activations at food festivals, hotel lounges, and stylish summer venues across the U.S., including key markets like San Francisco.
If you’re brunching in Hayes Valley or sipping al fresco in Noe Valley, don’t be surprised to see Hugo Spritz specials popping up on menus. Even better? It’s easy to recreate at home, whether you’re throwing a rooftop soirée in the Castro or a mellow garden party in Berkeley.
A Local Twist on a Global Trend
San Francisco has long embraced cocktails that combine quality ingredients with casual flair. The Hugo Spritz hits that sweet spot—a refined yet playful drink that adapts to its setting. Paired with a charcuterie board or a citrusy ceviche, it becomes a full-on mood.
Want to impress without breaking a sweat? Stock your cart with a bottle of ST-GERMAIN, a couple of splits of prosecco, and some Topo Chico. It’s low effort, high impact, and delightfully Instagrammable.
Final Sip: A Spritz That’s More Than Just a Trend
This summer, ditch the overly sweet, overly boozy cocktails. The Hugo Spritz is about subtle sweetness, floral sophistication, and bubbly ease—everything that makes summer in San Francisco so magical. Whether you’re drawn in by Sophie Turner’s charm or ST-GERMAIN’s French roots, this is the drink that will elevate your happy hour, day party, or solo moment in the sun.
So go ahead, San Francisco—raise your glass, cue the French playlist, and sip your way into summer with the cocktail everyone will be talking about.
