San Francisco’s eco-conscious whiskey drinkers just got a bottle worth toasting. Brother’s Bond Bourbon—co-founded by Ian Somerhalder and Paul Wesley—has launched its boldest release yet: a Regenerative Grain Straight Bourbon that’s rich in both flavor and environmental purpose. And yes, it’s as smooth as it is sustainable.
A Bourbon That Tastes—and Acts—Like a Revolution
San Francisco has long been a city that values craft, authenticity, and sustainability—and now, Brother’s Bond Regenerative Grain Straight Bourbon is checking every box. Created by actors-turned-entrepreneurs Ian Somerhalder and Paul Wesley, this limited-edition, single-barrel release marks a major step forward in sustainable spirits. Made with 100% regenerative grain and aged for seven years, this is more than a celebrity vanity project—it’s a statement in a glass.
“AT BROTHER’S BOND, SUSTAINABILITY ISN’T JUST A BUZZWORD—IT’S AT THE HEART OF HOW WE CRAFT, CONNECT, AND GIVE BACK,”
Ian Somerhalder.
“WE’RE RAISING A GLASS TO THE PLANET WITH THIS 1 HOTELS INITIATIVE THAT GIVES BACK TO THE EARTH AND THE COMMUNITIES THAT CARE FOR IT.”
Available exclusively at 1 Hotels locations across the U.S., this micro-batch bourbon is already turning heads in eco-forward cities like San Francisco, where regenerative agriculture and farm-to-glass drinking culture are on the rise.
What Makes This Bourbon So Sustainable?
Unlike conventional spirits, this release is made with regenerative grain—a farming practice that improves soil health, boosts biodiversity, and captures carbon. That means every pour actually supports the planet. Produced with North Carolina distiller Pete Barger, the bourbon is distilled with care, aged in charred oak barrels, and bottled at 95 proof—hitting a sweet spot between power and balance.
“THIS INITIATIVE REFLECTS OUR DEDICATION TO SUSTAINABILITY—BECAUSE GREAT SPIRITS DESERVE TO COME FROM GREAT SOIL,”
Steven Minor
Corporate Director of Beverage at 1 Hotels.
Flavor With Substance: The Tasting Notes
Don’t let the eco-label fool you—this bourbon is legitimately delicious. Its complexity and structure make it a standout on any San Francisco bar cart, whether you’re pouring neat in Pacific Heights or mixing a Manhattan in the Mission.
Tasting Profile:
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Color: Deep amber with copper highlights
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Aroma: Toasted oak, dark cherry, honeyed grain
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Palate: Stone fruit, baking spice, charred oak
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Finish: Long, warm, subtly leathery
With a smooth yet assertive presence, it’s ideal for slow sipping, gifting, or pairing with smoky dishes at local haunts like Nopa or ABV.
Where to Sip It: A Hotel Bar With a Mission
As part of its rollout, the Regenerative Grain Bourbon will be available at 1 Hotel properties nationwide—including bespoke 750ml bottles for bar service and 375ml bottles for in-room experiences. If you’re traveling between San Francisco, New York, and Los Angeles, expect to find it at the bar or mini-bar during your stay.
This isn’t just about sipping—it’s about storytelling. Every pour connects guests with the land, the people who farm it, and a brand vision that’s rooted in climate action and conscious living.
From Screen to Still: The Brothers’ Bond
You might recognize Somerhalder and Wesley from their vampire days on The Vampire Diaries, but their passion for bourbon is real—and so is their business acumen. Launched in 2021, Brother’s Bond has quickly carved out a name in the premium spirits market with its award-winning Bottled-in-Bond Bourbon and American Blended Rye.
This latest release is their most purpose-driven yet. A portion of every bottle supports Kiss the Ground, a nonprofit dedicated to regenerative farming and soil health—a mission close to Somerhalder’s heart.
Why San Francisco Drinkers Should Care
From eco-conscious sourcing to minimal-waste packaging, this bourbon reflects the values of the modern San Francisco consumer. Whether you’re picking a Father’s Day gift in the Marina, adding to your bar cart in the Haight, or looking for a new pour that tells a bigger story, this bottle delivers both flavor and meaning.
And in a city where sustainability isn’t just a trend but a lifestyle, Brother’s Bond Regenerative Bourbon is the kind of release that makes you think while you drink.
Final Sip: Bourbon With a Backbone
Brother’s Bond’s latest drop isn’t just a new bottle—it’s a blueprint for the future of American whiskey. With its regenerative grain roots, bold flavor, and luxury-laced mission, this bourbon belongs on every San Francisco collector’s radar.
So go ahead, San Francisco—pour one for the planet, one for the palate, and one for the future.
