WWE Just Body-Slammed the Beverage Aisle with Seagram’s Spiked—and Chicago Fans Are About to Taste the Action
Chicago, are you ready to rumble… with a drink in hand? In an electrifying tag-team move that’s sending shockwaves from the ring to the refrigerator, WWE has joined forces with Seagram’s Escapes Spiked to launch its first-ever licensed ready-to-drink (RTD) alcoholic beverage—and it’s already hitting shelves just in time for summer tailgates, viewing parties, and backyard bashes across Aurora, Joliet, Naperville, Rockford, and beyond.
This isn’t just a brand collaboration—it’s a heavyweight bout of flavor, fandom, and full-throttle fun.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO Group Holdings, WWE’s parent company.
From the Top Rope to Your Cooler
The new Seagram’s Escapes Spiked WWE Series delivers three knockout flavors, each crafted to match the energy and edge of a WWE pay-per-view. And with 8% ABV, these aren’t your average backyard sippers—they pack a punch fit for a champion.
- Rumble Punch™ – A twist on the fan-favorite “Jamaican Me Happy,” this blend of strawberry, lemon, guava, and watermelon is a tropical tornado in a can.
- Pineapple Powerhouse™ – With bold pineapple flavor, a blast of cherry, and a splash of lime, this one finishes strong—like your favorite babyface comeback.
- Slammin’ Blueberry™ – Blueberry meets lemon in this zesty, refreshing flavor that sneaks up and takes you down like a well-timed finishing move.
Now available nationwide, these cans are showing up in Chicago-area liquor stores and major chains, giving wrestling fans a delicious new way to level up their viewing experience—whether they’re watching Money in the Bank®, SummerSlam®, or Survivor Series®.
WWE Enters the Ring—Of Refreshment
For longtime wrestling fans from Wicker Park to the West Suburbs, this partnership is more than a product drop—it’s a culture clash that finally makes sense. WWE brings the entertainment and spectacle, and Seagram’s Spiked brings the flavor and fire. Together, they’re reimagining what it means to party like a Superstar.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, Brand Director of Seagram’s Escapes. “Plus, our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
So don’t be surprised if your next run to the store includes a meet-and-greet with a WWE Superstar—planned in-store appearances are set to roll out across the country this summer, including potential pop-ups in Chicago metro locations.
Premium Live Events, Premium Refreshment
The Seagram’s Spiked WWE Series won’t just be available in stores—it’ll be on full display during WWE’s biggest moments of the year. Expect bold branding and digital activations during major Premium Live Events like:
- Money in the Bank® at the Intuit Dome on June 7
- SummerSlam®
- Survivor Series®
That means enhanced match sponsorships, behind-the-scenes content, and fan experiences that tie your favorite beverage to your favorite wrestling moments.
Why It Hits Hard in Chicagoland
With Chicago’s massive WWE fanbase and growing thirst for bold, flavorful drinks, this collaboration feels tailor-made for the Midwest. Whether you’re pre-gaming in Naperville, hosting a watch party in Joliet, or packing a cooler for an outdoor concert in Aurora, Seagram’s Spiked WWE flavors are a surefire conversation starter.
Even local bars and event spaces in Rockford are starting to take notice, offering themed cocktails and promotions centered around the release. Expect these cans to pop up everywhere from beer gardens to wrestling-themed trivia nights.
Final Bell: This Is the Main Event of Summer Drinks
The WWE x Seagram’s Spiked collab is unapologetically bold, fun, and unforgettable—just like the fans it’s made for. It’s not just a drink. It’s a ringside experience in a can.
So crack one open, raise it high, and toast to your favorite finisher—because this is what flavor feels like when it body-slams the ordinary.
